Samsung is as soon as once more on the high of the worldwide smartphone market. The South Korean electronics maker surpassed Apple to turn into the primary smartphone firm when it comes to worldwide shipments, based on the Worldwide Information Company, coming after Apple beforehand claimed the highest spot.
Samsung accounted for 20.8% of the worldwide market within the first quarter of 2024, whereas Apple claimed 17.3%, the report says. Apple and Samsung have been vying for cell dominance because the smartphone’s early days, and every of the 2 corporations sometimes ships extra gadgets than their rivals. However the IDC’s new findings are notably noteworthy as a result of Apple beforehand stole the primary place from Samsung final yr, marking the primary time the Galaxy telephone maker wasn’t on the high of the market since 2010, based on the IDC.
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Samsung and Apple are prone to keep on the high, the IDC report notes, however it additionally factors to the growth of manufacturers that are not well-known within the US reminiscent of Xiaomi, Huawei, Transsion, Oppo, OnePlus and Vivo. A few of these corporations have already launched compelling new telephones in 2024, reminiscent of Xiaomi’s 14 Extremely, which my colleague Andrew Lanxon referred to as the “finest digital camera telephone” he is ever used.
As these different manufacturers acquire traction, Samsung and Apple could also be pushed to “broaden” and “diversify,” Ryan Reith, group vp with the IDC’s Worldwide Mobility and Client Machine Trackers, mentioned in a press launch. It is unclear precisely what which means, however each corporations are anticipated to make main phone-related bulletins within the coming months.
Samsung, for instance, sometimes declares new foldable telephones and wearables within the late summer time. Nevertheless, leaks reminiscent of this report from weblog SamMobile recommend the corporate may announce its new batch of foldables as early as July, just like final yr.
The Galaxy Z Flip and Galaxy Z Fold have turn into well-established inside Samsung’s smartphone lineup. However rumors additionally recommend Samsung could also be engaged on new variations of the Z Fold. The corporate is reportedly creating a high-end model that could be referred to as the Galaxy Z Fold Extremely, based on the weblog Galaxy Membership, and a less expensive mannequin, based on experiences from Korean information shops The Elec and ETNews. The corporate’s show division has additionally been flaunting new versatile telephone ideas on the CES tech convention in Las Vegas over the previous couple of years, elevating questions on what’s subsequent.
Apple is predicted to announce its new iPhones in September because it normally does. Stories from Bloomberg and MacRumors recommend the telephones will probably be a modest improve over the iPhone 15, with one of many greatest anticipated adjustments being the arrival of a devoted video recording button.
However Apple is predicted to introduce important new software program options for the iPhone which are powered by AI, based on Bloomberg. That could possibly be an essential a part of its effort to maintain the iPhone thrilling and interesting as Android rivals proceed to launch new foldable telephones. It could additionally assist the iPhone stay aggressive with Android after Samsung and Google have launched their very own AI-fueled options and providers on their common Galaxy and Pixel strains.
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