ABOUT SKY HIGH FARM
Sky Excessive Farm was conceived as an environmentally holistic public well being strategy to meals insecurity and designed to deal with these gaps to dynamically and inclusively create and refine interconnected programming that capabilities at three principal ranges: 1) Meals manufacturing and donation. Sky Excessive grows the best high quality fruit, greens and meat completely for donation to meals insecure New Yorkers; 2) Regenerative agriculture. We function an area/regional mannequin for sustainable and regenerative agricultural practices; and three) Modern fellowships, collaborations and communities of follow. We construct significant experiential alternatives and partnerships predicated on the co-production of farming data and programming that features numerous and interdisciplinary stakeholders.
ABOUT SKY HIGH FARM WORKWEAR
Sky Excessive Farm Workwear (SHFWW) is a beneficent model and a brand new mannequin for regenerative, sly fundraising. It’s an accessible, and weird entry level to Sky Excessive Farm, the model’s sole beneficiary, a nonprofit group that grows meals completely for donation. SHFWW is the farm’s mirror: it exists solely to donate its earnings to the 501(C)(3) in furtherance of its mission. Each buyer turns into a donor, and their {dollars} do double responsibility: the farm will get the funds to do its work, and the consumers get the gear to do theirs.
We’re in search of a gifted, motivated and artistic crew participant who is extremely expert in and captivated with social media and advertising. This particular person will relish the chance to work inside a dynamic small crew surroundings and play an integral function in establishing the model and its group.
Objectives:
● To share, have interaction, amplify and educate the SHFWW viewers on and about its mission, group, model and merchandise.
● To develop and develop @skyhighfarmworkwear and different social media platforms by maximizing the performance of every platform, utilizing a mix of greatest practices, analytics and experimental executions to animate the model’s media presence
● To domesticate SHFWW’s platforms as storytelling automobile for the model and actively have interaction its group to take part in its work
● To make sure that SHFWW’s instagram voice enhances the 501c3 account, whereas guaranteeing a definite and separate visible and written id
● Execute the model’s technique as set by its advertising and artistic groups, via the implementation of organizational instruments, distinctive and group generated content material.
Key obligations:
● Actualize the artistic social media technique decided by and in partnership with the model crew, because it aligns with all different communications and launch actions
● Develop a month-to-month posting schedule and breakdown for @skyhighfarmworkwear
● Work collaboratively with the model supervisor, e-commerce supervisor and content material strategist to advertise and promote all related merchandise, aligned to model calendar, yearly pulse factors, activations, press plans and launches
● Make the most of and drive site visitors to the account’s purchasing capabilities
● Conceptualize and create content material for the pre-launch and launch for @skyhighfarmworkwear. Attend shoots when essential to seize content material/extra belongings
● Examine-in, handle, have interaction and reply to feedback, direct messages, likes, follows, tags and reposts every day.
● Liaise with crew on all feedback to be escalated/responded to as required; guarantee E-Commerce crew responds to buyer companies queries in a well timed style
● Publish when relevant in every of the account’s verticals: major feed (picture and video), tales, reels, lives.
● Incorporate and make the most of all applicable and related copy, tags, mentions and hashtags in all posting in accordance with the designated utilization technique.
● Work collaboratively with model supervisor and content material strategist to actualize the voice by the use of copywriting, commenting and direct messaging for @skyhighfarmworkwear.
● Work collaboratively with model supervisor and content material strategist to develop and decide the perfect content material to make the most of to efficiently accomplish the objectives of SHFWW; have interaction each the Farm and the Model’s group in service of those objectives
● Make the most of built-in analytics capabilities to guage content material efficiency and strategically assess the best utilization of the platform’s capabilities to greatest service the wants and objectives of SHFWW; report on findings and supply greatest practices and suggestions for how you can enhance the account.
● Weekly, month-to-month, and quarterly analytic studies on social media and advertising metrics. Skill to create complete and detailed analyses together with: development evaluation, marketing campaign reporting, prime performing posts, customer support points, and ROI on paid advertising/social
● Be ready to associate with advertising company to optimize gross sales via use of strategic media spend (promoting and many others…),considering general paid plans To find out in tandem with the better artistic crew essentially the most applicable and efficient pre-launch and launch social media technique
● Conduct group and trade analysis
Necessities:
● Possesses a powerful need to be study and be steeped in meals justice and advocacy work
● Minimal 2-3 years dealing with and rising social media platforms
● Fluent in Instagram and Fb platforms and expertise with Twitter, Youtube, Tiktok, snapchat, tumblr a plus
● Expertise utilizing CXM, scheduling, and analytics platforms comparable to Sprinklr, Zendesk, Google Analytics, planable, and/or triple whale
● Expertise with streetwear / clothes model and sustaining a drop calendar and e-commerce a plus
● Robust communicator and skill to work to deadlines, with excessive diploma of flexibility
● Proficiency in excel, deck/presentation making
● Familiarity with search engine marketing/SEM
● Motivated to coach themselves on new instruments / developments on the earth of social media
To Apply: Please ship your resume to Howdy@skyhighfarmworkwear.com, topic line Social Media And Advertising Assistant.
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