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Puig Goals to Increase €2.5 Billion in IPO



Puig, the family-owned Spanish magnificence conglomerate, introduced plans for an preliminary public providing on the inventory exchanges in Barcelona, Madrid, Bilbao and Valencia. The corporate owns 14 manufacturers together with Charlotte Tilbury, Paco Rabanne and Byredo, in addition to plenty of perfume licences.

The corporate hopes to boost €1.25 billion ($1.3 billion) via the primary spherical of IPO, adopted by a bigger secondary sale that will carry the entire fundraising north of €2.5 billion. The Puig household will retain a majority stake within the firm and the “huge” majority of voting rights, the corporate mentioned.

In 2023, Puig reported internet revenues of €4.3 billion ($4.6 billion), up 19 %, whereas internet revenue rose to €465 million ($503 million), up 16 % on the earlier yr.

In October 2023, chairman Marc Puig confirmed the group was mulling an IPO amongst different strategic choices to boost recent capital. In an announcement launched in the present day, Marc Puig mentioned the choice was a “decisive step” within the firm’s 110-year historical past, and that it was essential to make sure the “proper checks and balances” have been in place throughout a “generational transition.”

“We consider that the stability of being a family-owned firm that can be topic to market accountability will enable us to higher compete within the worldwide magnificence market throughout the subsequent part of the corporate’s improvement,” mentioned Marc Puig, including that being a publicly listed firm will align its company construction with these of best-in-class, family-owned firms within the world premium magnificence sector. Prime business gamers equivalent to L’Oréal and Estée Lauder have lengthy been publicly traded, in addition to retaining founding household possession stakes.

The corporate plans to additional diversify into skincare and make-up, and deal with prioritising manufacturers it owns outright relatively than licenses, which could be costly to resume and disruptive once they lapse. 95 % of revenues got here from fully-owned or majority-owned manufacturers like Paco Rabanne, Dries Van Noten or Nina Ricci final yr, Puig mentioned.

The corporate has been making extra acquisitions of late – in January, it bought luxurious skincare model Dr. Barbara Sturm, following its acquisitions of Byredo and Charlotte Tilbury since 2020.

“Our distinctive and inventive DNA has allowed us to draw main founders and types… We strongly consider that constructing premium manufacturers requires long-term pondering,” Marc Puig mentioned.

At present, perfume is Puig’s largest income driver. However the group’s smallest section, skincare, grew essentially the most in 2023, with revenues up 31 % to €431 million ($466 million). The corporate has lengthy been worthwhile, Puig added.

Study extra:

Luxurious Manufacturers Would possibly Suppose Twice Earlier than Shopping for Again Their Magnificence Strains

Looking for larger possession — each of picture and revenues — extra trend homes are wresting again management of their magnificence licences. However working a magnificence enterprise can stretch in any other case well-resourced, highly effective firms past their capabilities.

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